Hypertargeting is Leading to Hyper No Access!

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anonymous

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I admit I have little experience in pharmaceutical sales but you don't have to be a rocket scientist to figure out that doctors don't want to see us once a week. My manager keeps hounding me about getting to my docs who are close to writing KER once a week but my docs are starting to get annoyed with me being there so often. Is anyone else experiencing this? I think this could kill access and sales opportunities, plus it feels like we are being desperate. Any thoughts?
 


I already have offices that are getting irritated with me being there once a week and these are offices that really like me. I don't think it's worth going once a week with the possibility of losing access.
 


Hyper targeting is a great idea!!! We need to get in there once a week and remind our doctors that our products are still not covered under any formulary in the US, they are old and should only be used as a last ditch effort when everything...I mean everything else has failed!
 


anonymous said:
I admit I have little experience in pharmaceutical sales but you don't have to be a rocket scientist to figure out that doctors don't want to see us once a week. My manager keeps hounding me about getting to my docs who are close to writing KER once a week but my docs are starting to get annoyed with me being there so often. Is anyone else experiencing this? I think this could kill access and sales opportunities, plus it feels like we are being desperate. Any thoughts?
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Yes, you are wet behind the ears. If your customers like you, they will want to see you twice or three times a week.
 


My manager said to me with a straight face that I need to see my top KER writer at least 3 times a week. I pretended to go along with that but there ain't now friggin' way I'm doing that! We will get banned from offices if we go that much. This management team is insane.
 


anonymous said:
My manager said to me with a straight face that I need to see my top KER writer at least 3 times a week. I pretended to go along with that but there ain't now friggin' way I'm doing that! We will get banned from offices if we go that much. This management team is insane.
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There are just some managers in this amateur company that stick to ancient management tactics that don't work anymore because they are so desperate to save their own jobs.
 




anonymous said:
Yes, you are wet behind the ears. If your customers like you, they will want to see you twice or three times a week.
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If the management team continues to push for hypertargeting, the reps will lose access to pediatricians. Doesn't anyone get that reach and frequency killed access in primary care offices and large integrated health systems? Knowing that primary care reps and hospital reps have limited access, why would Flamel/FSC Pediatrics push the same losing strategy in the one specialty group that still allows access? This is insane!!! Offer an annual objective with quarterly payouts. Pediatricians will eventually close their doors too if they feel they are being harassed. Please reconsider your strategy management, you are on the verge of destroying a really good pharmaceutical sales opportunity.
 





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