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When you have managers, ZD's and the GM's all gathered in St. Louis to have a meeting on hiring and retention, this should tell you that there are issues galore in this place.  When the topic of conversation around said issues boils down to making sure you spin the company mantra to the prospective hires, making sure they get that Applied is "different kind of company" and not about offering decent benefits, competitive pay and and real 401k to keep the ones that have joined, then you've missed the point.