IRhythm has an event monitor which is disposable and a holter, they have no "telemetry" device. Bill Willis is running the company, they some vc monies behind them and the St Jude connection will get some traction. However, most of the big three (MDT, SJ and BS) do not spend a great deal of time promoting holters and events. Biotronix may but they really have nothing else to do. I for one am more worried about the state of reimbursement and the upcoming decision on the SGRs. If/when that goes through and the reimbursement for telemetry doesn't increase it will not matter for anyone.
By the way, a lot of people thought that the Telzuit Stat Patch would be the next big thing.