Well, if I am in the field 9-5, seeing doc's, nurses, Phys Assists, NP's, Pharmacists, Office Managers, and anyone else that will listen, and I can't get them to change their approach or opinion with everything I know, and have been given to use, who's fault is it then? Perhaps, that answer is right in your mirror every morning. Or lets look at it this way, you can choose to be the change maker or wait for change. There are tons of crap companies and products that cost more then ours and those reps are getting it done. Why can't you? Are you tired, got too much on your plate, been doing this too long, not used to stress like this, usually had a partner you could blame in the past? Maybe you should quit and take all your great skills and underappreciated business knowledge to another company, no, that won't happen and you know why? Because you really aren't that good anyway and wouldn't get hired, or in six months, you'll be on that board crying the same story. Sorry, but if its really that bad, make a change or change it.
