If you don’t know, that’s the reason you aren’t successful selling it.
Medicare. Medicare is fee for service and pays nicely on Part B, ensuring patients will get approved, can afford it, and HCPs will get paid to administer it. This isn’t hard. Amazes me when I hear a Novartian complain “it’s hard to get.” Umm, it’s your job to sell it to offices (buy) so they can administer it (bill). If your providers “can’t get” it, that’s because you haven’t sold the people in their system who need to be sold on a buy and bill product.
Novartis doesn’t understand supporting a buy and bill sales force either. Pay them (individually) on 867 data and pay them well. That’s all you need to do and they will make it a success. Stupid fools and the area goals.
I knocked it out of the park with Leqvio and now I’m looking for a job. They can’t even keep track of who is selling it for them and protect those sales.
Good riddance.