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Bardy isn't scalable. They win on having a less expensive patch and have some niche features and benefits, but they don't have the support or infrastructure that Zio has. That will get you a mom and pop cardiology practice but there's not a single system that I know of that uses Bardy, so getting any kind of market share will never happen. They're also several years behind Zio in development so I would expect them to fold in the next year or so.