New Targeting Plan

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They need to let us sell to everyone we see in our offices not 1/10 providers. Makes no sense to spend all the money on lunches for rep to sell one provider and disregard all other doctors, NP/PA. Great job Supernus! We will fall on targeting. Super easy fix.....pay us on zip codes or at a minimum everyone at addresses we are already in spending our budget.
 




anonymous said:
They need to let us sell to everyone we see in our offices not 1/10 providers. Makes no sense to spend all the money on lunches for rep to sell one provider and disregard all other doctors, NP/PA. Great job Supernus! We will fall on targeting. Super easy fix.....pay us on zip codes or at a minimum everyone at addresses we are already in spending our budget.
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Supernus is the only company I worked for that pays on a list. Everyone else pays on dirt and is happy you found new writers from wherever. Can’t believe you all still have “lists.”
 




Here's an idea since we've fallen flat on our face attacking the stimulant market. Let's focus on the top 100 strattera prescribers in every territory. "Doc when you are going to use a non stimulant you should use Qelbree and this is why". Quickest pathway to 5% market share. Qelbree will NEVER be 810 so stop trying to turn it into that.

But no management will still continue to send us into offices we've been going into for two years and gotten no action. Why no action??? Because they refuse to write a non stimulant and 90% on their patients respond well to stimulants.

As far as this "new" targeting approach, it changes nothing for me!! I've been focusing on these physicians for months now.

No matter how much lipstick you try to put on this pig you can't disguise it with these physicians. We are an extended release strattera plan and simple. For crying out loud there's a stimulant shortage right now and we were virtually flat Q1 vs Q2.

Leadership is braindead
 








Asking offices to switch stable patients from their stimulant therapy is crazy. ?I wonder if they will want to go back to their stimulant…..
The direction management is giving us is dangerous.
 








anonymous said:
Still at a loss…. We hit Q1 projections to the street but no one bonused.
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That the Supernus way of doing things. It will never change

Literally the only pharma company that does things this way.

Ask yourself this, if Supernus always figures out a way to not pay industry standard bonuses, why are you going the extra mile? Essentially, they’re paying you for your 8 hour day, not your effort or output.
 






anonymous said:
Supernus is the only company I worked for that pays on a list. Everyone else pays on dirt and is happy you found new writers from wherever. Can’t believe you all still have “lists.”
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Do you really think it matters? Q is a dud. And I like how people think that they “sell” to an HCP. Only way to have an HCP write your drug it works better than the existing treatment or you befriend them and build trust. Culture went in the shitter a few years ago.
 



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