Plates and Screws

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DeRoyal has a very competitive trauma line and has positioned it self very well to take over the market in the next few years. The hospitals largest expenditures are typically orthopedic implants and most of the current implant companies have been over charging for years. Hospitals are desperate to save money and DeRoyal has the answer, they are continuing to expand their trauma line and will be a key player in the next two years.
 


Last post is a shill. Deroyal offers implants that may look like Synthes, smell like Synthes, and taste like Synthes... But they don't work like Synthes - they don't work at all. We brought this Deroyal garbage in based on the pitch and belief that people do want quality at low prices. The problem we found was that Deroyal and quality are oil and water - they don't mix. We initially converted a few docs over to the distal radius plate that they copied (err, I mean "designed")... But every surgery was a work-around because the guides didn't work, the screws wouldn't cut, and they were always stripping and breaking instruments. We complained over and over, but no one ever fixed the problems. We ended up dropping the entire line like a bad habit. Mention the name Deroyal down here in Texas and all you get are groans and laughter.
 




How are they still even in busines? They lost every account out here that they ever had over quality. Seems to be the case everywhere, according to another distributor I talked to that had the same experience. Figured they were closing shop when we got a call from their direct rep (BW) saying he was leaving the company because they didn't know what they were doing in general. And according to him he was responsible for 9 out of every 10 sales they made.
 




So, we just got told that we are shut down as of today. Apparently DeRoyal is no longer in the Implants business.

Thanks to all you jerks who helped give us a bad name - our stuff was good quality, but it's because of you haters that we're done. Thanks for nothing.
 


DeRoyal shut down the Implants division, I left there a good while ago to join the family business. I cannot believe they lasted this long. DeRoyal's biggest problem wasn't the quality of their products, it was and will continue to be their management. The managers inexperience from Nephi Zufelt (engineering) and Bill McKeethan (quality) and a litany of division managers Travis Turley, Steve Bennett, Mark Justice, and finally Nephi Zufelt none of whom had the experience to justify their position especially in an Implants division resulted in wandering lack of vision combined with a total lack of balls to correct problems with manufacturing and designs which led to the inevitable collapse of this division. Ironically, I heard today that most of them are still working there at DeRoyal so one can only surmise that the problems that plagued this division will propagate to the others!
 


Anonymous said:
So, we just got told that we are shut down as of today. Apparently DeRoyal is no longer in the Implants business.

Thanks to all you jerks who helped give us a bad name - our stuff was good quality, but it's because of you haters that we're done. Thanks for nothing.
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Yeah, right. Everyone else gave the company a bad named. Had nothing to do with the products or the DB's selling them!
 


Former employee. I wouldn't put the blame on management, they were given n impossible task. DeRoyal just didn't have the quality needed. Sorry for all those who may have lost their jobs
 


Anonymous said:
Former employee. I wouldn't put the blame on management, they were given n impossible task. DeRoyal just didn't have the quality needed. Sorry for all those who may have lost their jobs
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Former employee here, too.

So, they didn't have the quality needed - why?

MANAGEMENT. You want to know why quality was bad, that's the single biggest answer. The person above who named names has it right. Management frowned on engineering doing the proper work to produce a quality product (too worried about time investment); management frowned on inspectors doing the proper job (too worried about scrap); management intentionally told sales reps NOT to submit complaints (too worried about the top brass perceiving it negatively). All in all, the people who tried to generate quality work ended up leaving the company.

Every single time that a decision could be made to do something correctly, it wasn't. That's why they failed, management. Period.
 




Anonymous said:
That has little to do with the managers named and a lot to so with those above. The top brass as you say. Middle management is always just that- in the middle.
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OK, I've watched this for the last few days and have refrained from commenting. But this post right here is going to have to be answered.

Both are at fault (top brass and top implants) - but one group is the primary issue, and that's the middle management (or the implants top brass, have you).

And this is coming from a former employee who ACTUALLY did work in the division (anyone reading who was also there will know who this is). I don't recognize some of the other posts who claim to be employees, but whatever.

Let's get this part straight:

It wasn't the top brass making decisions to not inspect product. It wasn't the top brass deciding to suppress complaints that could have improved product. It wasn't the top brass making decisions about how real engineering wasn't needed, and to just "put it on the print".

Those decisions were all made by "middle management" - granted those decisions were made in response to pressure from the top brass to get results - but that's where the good folks are separated from the bad. Good managers/leaders stand up for what is right and take it on themselves to fix things. Crap managers/leaders fold under pressure and pass the buck.

The top brass say "stop producing so much scrap". A good manager would look at the product and process involved and fix the core issue - but a DeRoyal manager will push through bad parts and put parts "on hold" for years so they don't show up in the numbers. Who cares if it makes the business/product crap, it just makes their numbers OK.

That's the way things were handled there, and that's the reason it went under. The top brass in the company didn't know what they were doing - but the top brass in Implants knew what they were doing and intentionally did the WRONG thing. Ignorance is no excuse, but it's a better excuse than willful wrongdoing.

I think the truth of the matter is that people were put in positions where A) they weren't experienced enough to know what to do, B) they didn't have sufficient leadership ability, C) they didn't have a backbone, and D) they let personal nonsense (friendships, ego) get in the way of business.
 


Oh, and one more thing (same poster as last post) - shame on the person who named names. You can't lump all of those people together - some of those were completely competent while others never should have been hired. But putting others' names on here without giving your own is weak.
 




Anonymous said:
I heard their going to sell their plates and screws at home depot as fasteners. personally i wouldnt trust their implants to hold up a shelf.
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While your joke is pretty awesome, your grasp on spelling and the English language leaves a bit to be desired. Maybe you should put in for a job there at DeRoyal - seems like you've got the right ability level for one of their employees.
 



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