if you took over a bad territory, it takes at least a year for any new rep with this product to deal with the issues left behind from this product. also, the company continually changes its approach, so that further complicates things. other companies are better organized and have more products in their bag as well, so there is more opportunity to sell. we have one product, that is not well received. also, doubt the call reporting is very accurate with this product. the truth is that the territories that are doing well are in the common hot spots in the country for this industry, and they likely took over a territory that was better developed from the beginning. the access in this industry is not getting better, but worse as well, so there you go. insulin is a long term sell, and the company is in this desperate mode. that is not how you sell the product. have a long term vision, and give the reps more space and time to sell it, and things might change. until then, its a mess. doctors don't like insulin, and after the other company took their product off the market, they just don't have the confidence to write this hand over fist. if the top guy really said that to your manager, then he is not seeing the big picture. as reps, you have to see the big picture and understand that this product has challenges would even make michael jordan want to take his ball and go home.