The same BS that we are using to explain why Frontline needs an additional tick component to make it effective after years of telling our customers that Frontline is all they need for Flea and tick. The same BS we use to tell our customers that we don't sell Frontline to Pet Med Express, Costco, Target, CVS or Cabelas.Our genius leaders continue to put us into positions with actions that we can't defend and then put us on a PIP if we can't sell their lies.