The PTSD push is just to get Rex in the news. Drs hear about it, and will get frustrated with trying every other generic option… And say what the hell, let’s give Rex a try.
What is actually mind-boggling to me, is that Lundbeck and Otsuka don’t have a mole with the FDA that would give him a heads up that this was kind of news was coming. All the big bigger companies have moles in the FDA. You have a Japanese company and a Swedish company trying to make a presence in the American market… Good luck.