Spine Procedures

[Anonymous]

What happened to Carefsuion Spine? i heard that they laid everyone off and selling the business?

 

[Anonymous]

Direct salesforce was weak and lacked relationships with the physicians who matter. They were essentially selling products to distributors and being paid for it. Carefusion did the smart thing and removed the middlemen.

 

[Anonymous]

Top management was a joke and had no clue what they got into. Over committed their forecast by miles and never came close to delivering on it. Bye Bye Investment $$$$

 

[Anonymous]

Distributor model works well when competition is prevalent. The salesperson is well connected and influences product use.
When you have a novel product line a direct sales force can be a benefit.

I recently changed to Osseon, they seem to have put it all together recently. Product works well, good sales staff, OR support staff now who are not sales people, training on line, it works for me and my small staff.

 

[Anonymous]

I showed the Oseon needle to my 3 docs. They laughed.

 

[Anonymous]

I'm assuming they are named Larry, Curly and Moe?

 

[Anonymous]

Stryker, MDT, and a little Dfine.....only real players in this market.

 

[Anonymous]

MDT (70%), Stryker (15%), Carefusion (5%), ........... Osseon (?%), DFine (?%).

I will admit that I carry Osseon. Can't carry MDT or Stryker. Was former Carefusion.

It opens doors and works well. They have a few items in the pipeline for Q1 2014 that will help me fill some gaps the others already have. I hope they come through for me.

 

[Anonymous]

Can you give more feedback on what you ran in to with CF spine products

 

[Anonymous]

I'm finally getting somewhere with the AVAMax system. I just kept hammering away and once they started using it they loved the delivery system.