I wonder what they were thinking?? There are way too many other ways to treat this problem, even several with indications for OIC. There better be a super differentiation between us and them , because we know there will not be coverage. Heads will probably roll over this one. Although in past launches of dogs we didn't all get fired, but the new company seems hell bent of getting rid of non performers. Will a new VP of sales be business as usual or are the PIP plans coming from the regionals?? Be prepared, the only thing moving will be the sales targets and more people moving out.