Anonymous
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Anonymous
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I agree..... I think the legacy sales folks should not be referred to as sales reps. They should be referred to as educators. Coffee is for closers and the legacy folks are not drink coffee.
Amylin reps launched GLP-1 to the world. We educated our clients on the MOA, and it was a road we paved for all other companies....namely Novo Nordisk. Novo comes into the mix and slowly takes the market share. At best, it's was a 60/40 advantage with Victoza. However, Amylin maintained a strong presence, and with Bydureon and tenacity of Amylin reps, the ratio is now almost 50/50. It's an amazing thing when you think about it. This little company (Amylin) keeping up with the GIANT Novo, and doing it with far less (money, people, marketing, etc). At last count there were roughly 15 Novo reps in the territory I cover. And yet, they have a minimal advantage in TRx. Their advantage in market share occurred about six months. However, the trend is obvious with the Bydureon launch that their advantage is slowly going away. We will take back the GLP-1 share (Byetta/Bydureon) in the near future. Guess what? This great accomplishment without question goes into the camp of Legacy.
Byetta (GLP-1) launched in spite of Lilly's involvement. To this day I don't think Lilly truly understands what they gave up. Lilly was a terrible partner.
I guess you are right, that's why Bydureon is doing so "great" without Lilly.
Bottom line the Amylin rep's could not sell a jelly doughnut to a diabetic on a sugar trip. Face it your gravy train is over, BMS doesn't care you have xyz of experience educating your doc's and never closing the deal by selling them. Novo is selling, that's the difference between the two.
Bottom line the Amylin rep's could not sell a jelly doughnut to a diabetic on a sugar trip. Face it your gravy train is over, BMS doesn't care you have xyz of experience educating your doc's and never closing the deal by selling them. Novo is selling, that's the difference between the two.
Bottom line the Amylin rep's could not sell a jelly doughnut to a diabetic on a sugar trip. Face it your gravy train is over, BMS doesn't care you have xyz of experience educating your doc's and never closing the deal by selling them. Novo is selling, that's the difference between the two.
That's funny you bring up the 80's but the Amylin rep's grow up in the 60's.