You can't be that hard-headed and NOT be a DM. Talk to the folks in the I-Pad pilot program about the "wonders" of e-detailing. They and reps from other companies who already utilize the new technology are concerned about ending up with company-mandated requirements re which pages of the sales aid MUST be used during a detail. We are already expected to spit out marketing phrases rather than think, and this may make it worse if it becomes about the device and not the relationship. Yes, the I-Pad will allow the company to update sales aids quickly and cheaply, but it's the rep who sells the product, not the multi-color sales piece or flashy electronic gizmo. Professionals use the sales aids to reinforce a point, not dazzle the doctor with a few graphs and highlights, and specialists will laugh in your face if you rely on marketing pieces.
If the gizmo becomes the star, then Abbott doesn't need us any more than AZ needed Nexium reps once offices could go online to order samples and get information.