Wright outlook

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Anonymous

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I ve been with wright for almost 3 years. I sell Ortho Recon/Upper Extremity. It seems Wright is devoting almost all of their resources to foot and ankle. I am to the point I am about ready to jump ship. I have been hearing since I was hired that our resurfacing was about to be approved. We have good revision hip stems but can't get all the cases because we don't have augments or constrained liners on the acetabular side. We have a good knee but can't get all the cases because our revision knee and uni systems are so outdated. A micronail with a terrible volar plate and a radial head will only get you so far on the upper extremity side. I have been told since I was hired that they were almost finished with the elbow plates. Is there anything on the horizon that Wright has that may change this atmosphere or are we going to continue to invest all our resources on screws and plates for podiatrist?
 

you have been with Wright for 2 years and you are asking a public forum what's new in your own company. Pro-stim is the most revolutionary graft to come along. Get a relationship with your product specialists and marketing product managers and learn what's coming down the pipe. there is always something. the new Evolution knee just got launched. You sound like someone that declined going to the national sales meeting.
 
What we are told is in the pipeline and what is realistic are two different things. We were told elbow plates were about to be launched 2 years ago, realistically the product managers still can not give us a launch date. We have been told that the resurfacing was about to be approved, realistically they still can not give us a set time to expect it. We have been told that Wright was going to turn the focus on upper extremity for a while now, that is obviously not the reality. Going to national sales meeting reall doesn't have anything to do with it because you can view all the presentations online. Responding to the original post with the answers of a dbm,an incomplete knee system, becoming buddies with product managers, and trying to blame national sales meeting attendance, strong response sales manager.
 
Just saw wright purchased another ex-fix for foot and ankle. So it's not enough that the foot and ankle product managers blow the upper extremity team out of the water with products designed by Wright but now they are continuing to purchase companies. When is someone going to fire the people in upper extremity.
 
why would you fire a team that provides so many ground breaking and current products like swanson fingers, a shoulder and elbow no one uses, and a sweet set of distal radius plates?
 
I was at the AOFAS meeting in Vancouver Summer of 2009 and by the looks of the gaudy Wright display and mobile cadaver labs parked right in front of the god damn hotel, I would say they are a foot and ankle company now.

It was disgusting...a little over the top. And you're still going to get your ass kicked in the accounts...good luck with that.
 
I have been with Wright for a while now. I will say that if they don't start comming out with some products outside of foot and ankle soon, I will be going to one of my competitors. Wright has put all their eggs in the foot and ankle basket. While they have seen a good return on that investment, what are they goint to do when Sythes, Depuy, Smith and Nephew etc start converting business with thier new foot and ankle plating systems. Then Wright will be in trouble because they are behind the compitition on the joint side, the upper extremity is non existant, everyone has a graft to compete with GraftJacket, and biologics are a commodity.
 
I was going to interview for a position with Wright. The recruiter said it would be everything but foot and ankle. Does anyone have any insight that is positive or do these post sum it up. I don't want to take a position with a sinking ship
 
Wright is a strong Foot and Ankle company for sure. However if you look online they are growing their knee business and upper extremity business on par with or faster than some of the larger companies out there. So, It seems that if you are a Wright rep and discouraged about your bag of products because you can't sell them, then get out and let someone else move in and start selling them like so many other reps are. Would I work for them? Not sure, it would depend on a lot of different variables, but none of those variables would include wheather or not they were coming out with some ground breaking product. They have good stuff like everyone else, its the person selling it that will make the difference.
 
The last poster had to be a manager or someone at corporate. How can you say that they are growing knee and upper extremity faster than some of the big companies. Do you have any data to support that especially the upper extremity claim. The reps who are selling a large amount of joints are typically reps who were hired from a competitor who brought surgeons over, reps who have surgeons on payroll, or reps whose distributor or manager have strong relationships with a surgeon. The have an older knee system called the Advance. It has a revision system that is very outdated and isn't on par with the big boys. The uni is a joke. They launched a new knee last year called evolution. It is not a system, it is one tibia and two femurs with 3 poly options. The instruments are still not complete(using old instruments to substitute for ones they didn't finish) and there is not press-fit, revision options, constrained options, a uni, pre-op nav, etc. The upper extremity is very underfunded. The only thing they have developed in the past few years is a distal radius nail( no volar plate to support), and they just launched an elbow plate system that was scheduled to launch mid 2008. They don't have a volar plate, elbow arthroplasty, or shoulder system. I don't know of a single non foot and ankle rep who was able to develop a territory that had little to no business unless they were brought over from a competitor and brought surgeons, figured out a way to get a surgeon on payroll, or had a doc move in with a preexisting relationship with the distributor.
 


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