Reps using iPad for detailing and sending emails to providers? Getting them to interact with info you send them. That's going to go over big!
Even retired profesionals get tired of junk e-mails, scam auto calls, and junk ads in the daily mail. I can imagine how a busy doctor will react to ads on his phone.
Providers will just love this. Most marketing people responsible for this have never been in the field or at most put their 2years in. Why don't they just get rid of half or more of us and try this out.