If that’s the case, then I challenge you to say HOW you’re doing that, and specifically what are your goals ?
Not activity goals, but dollars or share or price improvement in current contracts. Something real.
They can't! The hype machine has lost all momentum as Ferring has fallen back into repeating its cycle of the last decade or so, to chase the next best thing at the expense of the more successful parts of the portfolio and hope to get LUCKY! In Menopur they saw that luck manifest itself, while they gave up the lead in the HA market, BUT, with Rebyota and ADST, they mortgaged and gambled the company's future to rush products to market that the market did not want, for reasons that would have been obvious to a minimally skilled team of experts, but not a cheer squad.