With more and more GI and GU Docs internalizing and even some Heme-oncs Plus thought they could build a legitimate business model. The problem now is that the Gov't has cut reimbursement by 67% for Urovysion testing (Bladder Cancer).
In addition the feds will be cracking down over the next 18 months big time on labs. Just look at the lawsuit thrown at Quest and Labcrap in California by Medical. You cannot charge less then medical rates and Plus opened a lab in Irvine, they are now going to be scrutinized.
In addition they are trying to build the infrastructure that US Labs, Genzyme and Clarient have. They just do not have the brainpower or money to do it.
They are going to try and sell to someone, problem is that a new trend has been set by Genoptix and ..YOU MUST HAVE A STRONG R&D ARM OR ELSE you will end up being bought by Sonic Quest or LC and that is the death notice for a lab and especially for high paid sales reps.
Here me now: I give Plus until the end of 2011 and then something is going to happen:
1) Bought by one of the big three
or
2) sued by the Gov't
or
3) bankruptcy (least Likely)