What a year it's been. Let's reflect back on the milestones.
1. In Jan and Feb Esperion conducted the most corrupt interview process with stealing business plans and only conducted these cattle call interviews in LA, Dallas,Philly with the soul intention of stealing as much information from candidates as possible even with the RSM already having their hires selected before interview cattle calls.
2. Esperion fell hook,line and sinker for scripts that reps said they would generate.
3. Esperion spent a great deal of time and energy addressing what was happening on social media and Cafepharma in dealing with the blowback from the deceitful interviews.
4. Esperion doesn't get the labeling they hoped for severely limiting how BA can be prescribed.
5. Scripts literally trickle in the first 5 months with a huge amount of reps only achieving single digit counts months after launch.
6. The first and second and third earnings calls are complete disasters with Esperion making up excuse after excuse on why they did $600,000 after second quarter and 3.2 million after the 3rd quarter.
7. Esperion conducted a convoluted deceitful process known as The Scientific Process to conduct interviews and launching BA. Both were miserable failures.
8. Esperion starts to finally pressure reps in June as to why they were virtually doing nothing in sales and spent way to much time doing video games with each other as a form of team building. This completely got out of hand as reps fell into the Tic Toc obsession that swept the nation virtually during the pandemic.
9. Esperion becomes obsessed with what is being posted on Cafepharma and Glassdoor. There able to have negative comments removed from Glassdoor but are unable to stop the avalanche of negativity on cafepharma due to how they treated people in 2020.
10. Despite a handful of other companies who launched during the pandemic and achieved success Esperion continues to use it as an excuse and blame shifts Board of Directors.
11. Tim M starts the woodchipper up in Ann Arbor and all hell breaks loose with targeting reps not working or not performing with layoffs. Board members disappear and go into witness protection.
12. Its determined the the RSM's were underqualified and hired pharma stooges who bullshitted their way through screening process. One notable RSM ( CB) becomes a laughing stock with his buffoonery posts on cafepharma and totally embarrasses Esperion in the process.
13. The stock! Where to start on this . The stock completely nosedived from a high of 78.00 a share to 23.00. It's been stuck in the 25.00 to 28.00 since June.
14. The rating on the stock is graded an F by brokers and is in sell mode. This is the true indicator of what's happened to Esperion and their launch success and future.
15. All in all this didn't go well in 2020 and the burn rate of money Esperion has gone through makes it a terrible investment. Were talking about 80 million a quarter. This will not end well.
16. All reps are actively looking for other jobs and we look back at the efficacy of BA. 17% to 22% reduction which is similar to generic statins, a really rough adverse events page, and more than anything no physician buy in outside of paid consultants.
A very bad year for Esperion along with a very dismal future.
