The typical situational and behavioral questions will be asked. Questions relating to launch could be obvious but you may just need to think about the answers that will separate you from other candidates, point to skills and examples that are sought when launching, and will be evidence to overcoming obstacles and competitors. Launching a product is tough. What is the managed care scenario? What are the demographics of the territory? What other branded products are successful? What's your business plan? Will you be part of a team or flying solo?