IT and Digital should be left up to technology companies and not to biopharma. Being responsible for S&M the last 3 years for a Biotech company in the Boston area, I am just amazed how slowly new IT platforms are adopted. Partnerships with Microsoft, Apple, IBM, Samsung and technology startups etc. are the future. Just came back from a meeting in Spain where Charles Gerrits (spelling??) Chief Digital Officer / Chief Commercial Officer spoke about combining mobile-, and cloud-based technology and IT platforms with biopharmaceuticals. This seems to be the future, which is already invented by the technology companies, and not by any biopharma. They should just do what they are best in, and leave the rest to others.