Actually there aren’t that many ways for this to go.
If you have prior migraine or buy and bill, you might be kept over a poor performing Lundbeck psych rep.
Putting a field force of any more than 200 after this is just foolish.
As for the product, it is a niche opportunity at best for the clinics with an infusion suite. Biohaven will have an oral in about 18 months and three aggressive competitors with SC products will make this a near impossibility in the non specialist and PCP market.
Lundbeck overpaid and they are going to need to make it up somehow. High goals, high price, high pressure and high turnover.