Sure, Dificid has been a tougher sell and there have been many challenges in the co-promotion.. However, the model was doomed to fail from the beginning.. Incentive compensation wasn't aligned which was a bone headed move.. Why on earth would any company enter an agreement if there was already a sales force dedicated to selling their secondary product?? And if any effort was deployed on Cubists' behalf, there was no return (in respect to bonus dollars paid) on their investment of time.. Where was the motivation?? Optimer paid well for bonus, Cubist paid shit for their efforts.. Period!
Although the "marriage" didn't necessarily pan out in certain parts of the country, I can tell you that my Cubist counterpart was solid as they come and has become a good friend.. It is too bad that senior leadership decided to price us out of the market and fuck it up royally for all of us.. With the right price, great leadership and aligned incentive compensation we could have hit a home run...