Anonymous
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Anonymous
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I think Horizon came up with a pretty good drug in RAYOS. Being a low-dose, timed-release prednisone tablet that was released for several big-market indications including RA and COPD is an opportunity for the Sales Rep to shine and make some big bucks. RAYOS will have advantages over the competition which the Docs can appreciate. If the Sales Rep is able to bring these advantages to the Doc's attention he will be doing the Doc as well as the patient a big favor. I see success all around, for the Patient, the Doc and the Sales Rep. Making the sales calls with a good attitude can only help. The initial launches of most drugs are slow to get going. It takes a little time for the Docs to get used to the drugs they are prescribing and develop confidence. I think RAYOS may fit this scenario where it picks up quickly after the Docs see a few successes with their initial prescriptions. It would be a shame if the Sales Rep starting with low moral gets discouraged too early during the launch and by walking away allows the next Sales Rep to pick up the rewards. It pays to be a little stubborn at times and look at what good could happen. I have had success at times as a result of following the sage advice of a well known and successful football coach who said: "Never mind that the horse is blind, just keep loading the wagon".
...that sums up the Horizon Pharma corporate strategy: just keep loading the wagon and never mind that the horse is blind.