How can pharma grab attention in the streaming TV era? Visual storytelling, says Evoke KYNE creative head Brett

Strong visuals have always been a key ingredient in pharma marketing and communications. Without them, important health information—and audiences—can be lost amid complicated science and data.

But powerful visual storytelling is even more critical now in the age of pandemic-induced Zoom fatigue and endless TV streaming options, said Colleen Brett, who was recently promoted to executive creative director at health communications and public relations agency Evoke KYNE.