A year on: pandemic driven trends in HCP engagement

Promotional activity volumes have recovered somewhat compared to a year ago but in most countries are still well below those pre-pandemic. Spain and the US are the only countries yet to see recovery to where they were a year ago, whilst Germany and Japan have actually increased to levels above where they were pre-pandemic. More granular data from the US demonstrates a wide variation across specialities, with oncology particularly lagging behind in total promotional activity.