DTC advertising

AbbVie’s Skyrizi leads pharma TV ad rankings for April
Medical Marketing and Media
Thu, 05/8/25 - 10:59 am
AbbVie
Skyrizi
DTC advertising
television ads
Boosted by March Madness, Tremfya takes the lead in TV pharma ad rankings
Medical Marketing and Media
Mon, 04/7/25 - 11:13 am
DTC advertising
television ads
JNJ
AbbVie
Tremfya
Skyrizi
AstraZeneca takes to the pickleball court for Fasenra campaign
Medical Marketing and Media
Thu, 03/20/25 - 10:06 am
AstraZeneca
Fasenra
DTC advertising
sponsorship
Trump and RFK promised to ban D2C pharma advertising. Pharma is ready for a fight.
Pharmaphorum
Mon, 03/17/25 - 10:07 am
DTC advertising
Donald Trump
Robert F Kennedy Jr.
Novo Nordisk welcomes patients to the Ozempic Era
Medical Marketing and Media
Mon, 03/10/25 - 09:29 am
Novo Nordisk
Ozempic
Wegovy
pharma marketing
DTC advertising
How pharma and health ads performed at Super Bowl LIX
Medical Marketing and Media
Tue, 02/11/25 - 11:16 am
Super Bowl
DTC advertising
television ads
Pfizer
Novartis
Hims & Hers Health
Hims’ Super Bowl spot for compounded GLP-1 drugs draws Senate scrutiny
Medical Marketing and Media
Mon, 02/10/25 - 10:11 am
legal
GLP-1 agonists
Hims & Hers Health
Super Bowl
DTC advertising
Novartis to Make Super Bowl 2025 Debut with Breast Cancer Commercial
Xtalks
Thu, 01/30/25 - 11:24 pm
Novartis
breast cancer
Super Bowl
DTC advertising
television ads
New Zepbound TV Commercial Inspires ‘Change’
Xtalks
Wed, 01/29/25 - 07:25 pm
Eli Lilly
Zepbound
DTC advertising
television ads
AbbVie pulls off a hat trick with 3rd straight year as top TV drug ad spender, buoyed by Skyrizi and Rinvoq spots
Fierce Pharma
Thu, 01/23/25 - 12:00 pm
AbbVie
TV ads
DTC advertising
Skyrizi
Rinvoq
How Bayer cracked the retail media code
Medical Marketing and Media
Thu, 01/16/25 - 09:40 pm
Bayer
pharma ads
Skai
DTC advertising
Abilify Asimtufii campaign uses 3D CGI to detail journey of bipolar I patients
Medical Marketing and Media
Mon, 09/9/24 - 07:14 pm
pharma marketing
DTC advertising
Ability Asimtufii
Otsuka
Lundbeck
Esperion’s ‘lipid lurkers’ take on cardiovascular disease
Medical Marketing and Media
Tue, 07/16/24 - 12:04 pm
Esperion Therapeutics
Nexlizet
Nexletol
DTC advertising
Dupixent repeats as top pharma ad brand, rankings largely unchanged in May
Medical Marketing and Media
Tue, 06/11/24 - 10:49 pm
pharma advertising
DTC advertising
Dupixent
Regeneron
Sanofi
Novo Nordisk launches campaign for injectable weight-loss drug Wegovy
Medical Marketing and Media
Tue, 06/4/24 - 11:48 am
Novo Nordisk
Wegovy
weight loss
obesity
DTC advertising
Dupixent recaptures top Rx, OTC pharma brand spot in April
Medical Marketing and Media
Wed, 05/8/24 - 11:03 pm
DTC advertising
Dupixent
Sanofi
Regeneron
Dupixent’s DU More campaign breathes life into asthma treatment space
Medical Marketing and Media
Mon, 04/29/24 - 09:53 am
Dupixent
DTC advertising
Sanofi
Regeneron
UCB launches DTC Bimzelx ad blitz at the Oscars
Medical Marketing and Media
Sun, 03/10/24 - 08:23 pm
UCB Pharma
DTC advertising
Oscars
psoriasis
Skyrizi goes sky-high in October among Rx, OTC pharma brands
Medical Marketing and Media
Sun, 11/12/23 - 09:19 pm
Boehringer Ingelheim
AbbVie
Skyrizi
DTC advertising
pharma advertising
GSK spends big on new RSV vax commercials, but it's an AbbVie clean sweep as August's top pharma drug ad spender
Fierce Pharma
Sun, 09/10/23 - 07:58 pm
AbbVie
GSK
DTC advertising
pharma marketing

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