If I were an investor, this is what I would look for from a pharma company. The sales force is the major driver of sales, especially at launch. But, you have to have the good reps, these reps are extremely hard to find. What do those look like. Most have over 10 years of Oncology. They constantly keep up with the clinical data and most do this on their own. They read the NCCN, ASCO reviews, reimbursement, GPO, etc... These reps are vital and are the highest paid in the industry. Their confidence in the clinical understanding of the data gains them access to doctors who have spent years training and it's these reps that have to convince the physician that their product is the best for their patients. One challenge for a company their confidence and demand at other companies is high.
A company that gets these reps has to pay them and make the bonus attractive to keep them. You want these reps excited to go out and challenge doctors every day to use the drug they represent. Good companies understand this and they entertain them at meetings and encourage recognition. Good companies want them to leave a meeting feeling energized and excited to get up in the morning to push the product they sale. They are willing to take a chance on a start up because they know there is a financial incentive, stock potential, and a culture of being part of the best.
Now, what happens if you hire these individuals, they attend a meeting and the meeting has zero recognition. They are preached at and shamed by telling them that they failed at launch. They get goals that are so big the opportunity for financial success is limited. How do you think that rep feels when they leave that meeting?
When that rep get's back home, they know they can't hit their goal and they feel the pressure of not having a value to the company. A recruiter calls and guess what, they answer the phone. They act like everything is fine and then the leave. Many leave at the same time. You are still in a launch and nobody is selling your drug. By the time those leave and you hire new reps that at this point are the bottom of the barrel do you think that company will be successful? Smart leaders understand this, so my question to you, "Is JZ a smart leader?"