patients

Are pharma’s DTC platforms actually creating engagement with patients?
Medical Marketing and Media
Tue, 05/6/25 - 10:27 am
DTC
patients
patient engagement
Eli Lilly
LillyDirect
Pfizer
PfizerForAll
Novo Nordisk
NovoCare
Patients scramble as cheaper obesity drug alternatives disappear
NPR
Thu, 03/20/25 - 11:15 am
patients
tirzepatide
weight loss
compounding pharmacies
Zepbound
Wegovy and Ozempic stars dim amid overuse concerns
Axios
Tue, 02/11/25 - 11:17 am
Wegovy
Ozempic
Zepbound
Mounjaro
Novo Nordisk
Eli Lilly
GLP-1 agonists
obesity
patients
physicians
side effects
Scientists Warn Trump's Medical Research Cuts Endanger Patients as Judge Blocks the Move for Now
US News and World Report
Tue, 02/11/25 - 11:13 am
R&D
Donald Trump
patients
innovation
A new GLP-1 opportunity for pharma: Supporting patients’ emotional barriers to weight loss
Pharmaphorum
Wed, 12/18/24 - 11:14 am
patients
GLP-1 agonists
obesity
weight loss
Novo Nordisk
Eli Lilly
Gene therapy uptake in sickle cell stays slow, despite patient interest
BioPharma Dive
Mon, 12/9/24 - 10:37 am
gene therapy
sickle cell disease
patients
Casgevy
Lyfgenia
Bluebird Bio
Vertex Pharmaceuticals
FDA’s new device chief faces challenges. Patient groups, industry are still optimistic.
BioPharma Dive
Thu, 10/31/24 - 10:43 pm
FDA
devices
Medtech
patients
patient advocacy groups
Most docs say pharma ads improve patient condition awareness
Medical Marketing and Media
Tue, 10/29/24 - 08:05 pm
physicians
pharma advertising
patients
1 In 4 Physicians Say Prior Authorization Harms Patients. Reform Is Coming
Forbes
Thu, 10/3/24 - 08:28 pm
insurance
patients
prior authorizations
Sickle cell community scrambles to find safe plan after a drug is pulled from the market
Stat
Mon, 09/30/24 - 09:56 am
Pfizer
sickle cell disease
Oxbryta
patients
Feds killed plan to curb medicare advantage overbilling after industry opposition
Medical Marketing and Media
Wed, 08/28/24 - 11:35 am
Medicare
overbilling
patients
Patient volumes have stormed back into hospitals
Stat
Mon, 08/19/24 - 07:14 pm
hospitals
pandemic
COVID-19
patients
Experts fear patient harm from FDA’s lab developed test rule
Medtech Dive
Mon, 08/5/24 - 11:08 pm
Medtech
diagnostics
FDA
regulatory
patients
Patients push back against Novo Nordisk move to scrap an insulin product
Reuters
Tue, 07/30/24 - 06:37 pm
Novo Nordisk
diabetes
insulin
Levemir
long-acting insulin
patients
As GLP-1 sales surge, insulin users fear Novo Nordisk and Eli Lilly will move on without them
Stat
Wed, 07/17/24 - 11:39 am
Novo Nordisk
Eli Lilly
diabetes
insulin
patients
Most patients stop using Wegovy, Ozempic for weight loss within two years
Reuters
Wed, 07/10/24 - 11:04 am
Novo Nordisk
Wegovy
Ozempic
weight loss
patients
Medical marketers need to bridge gap between different generations of HCPs
Medical Marketing and Media
Tue, 07/9/24 - 09:26 pm
physicians
patients
pharma marketing
demographics
Eli Lilly exec says seeing out of pocket payments for obesity drug in US
Reuters
Mon, 06/10/24 - 06:06 pm
Eli Lilly
Zepbound
Mounjaro
patients
obesity
diabetes
Novartis brings augmented reality tech to ASCO to simulate leukemia patient experience
Fierce Pharma
Thu, 05/30/24 - 11:32 am
Novartis
ASCO 2024
augmented reality
patients
CML
Lots of drug companies talk about putting patients first — but this one actually did
NPR
Wed, 05/15/24 - 11:20 am
Amylyx Pharmaceuticals
ALS
patients

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