DTC

4 digital health trends for 2022
MedCity News
Wed, 12/22/21 - 11:05 am
digital health
telehealth
patient monitoring
mental health
DTC
Horizon switched up strategy for Tepezza launch, moving quickly to DTC to reach eye disease patients
Fierce Pharma
Tue, 01/19/21 - 10:44 am
Horizon Pharma
thyroid eye disease
Tepezza
drug launches
DTC
Inogen's Sales Force Problem Serves as a Cautionary Tale for Other Medtech Companies
Medical Devices and Diagnostics Industry
Mon, 12/2/19 - 11:56 pm
Inogen
DTC
sales force
devices
Building A Bridge From Direct-to-Consumer Genetic Tests To Reality
Forbes
Sun, 09/23/18 - 10:43 pm
DTC
genetics
genetic testing
Genetic tests ordered by doctors race to market, while ‘direct-to-consumer’ tests hinge on FDA approval
Stat
Sat, 03/17/18 - 10:53 am
genetics
diagnostics
DTC
FDA
FDA approves first direct-to-consumer test for breast cancer risk
Stat
Tue, 03/6/18 - 02:18 pm
FDA
diagnostics
DTC
breast cancer
23andMe
BRCA
Pfizer's Eucrisa beats Dupixent to the DTC punch in eczema, thanks to first-to-market status
Fierce Pharma
Wed, 08/23/17 - 11:21 am
Pfizer
Eucrisa
DTC
eczema
Dupixent
Sanofi
Regeneron
Can art imitate migraine? Allergan campaign asks sufferers to visualize symptoms
Fierce Pharma
Wed, 04/26/17 - 11:46 am
Allergan
migraines
DTC
drug marketing
Allergan plots DTC, label expansions for chin-fat buster Kybella
Fierce Pharma
Wed, 05/11/16 - 06:46 pm
Allergan
DTC
double chin
Kybella
Pricey specialty meds get the DTC treatment even when target markets are small
Fierce Pharma
Wed, 02/17/16 - 11:34 am
specialty medicines
DTC
DTC TV ad spending fell in December, but Pfizer topped peers
BioPharma Dive
Thu, 01/28/16 - 08:39 am
DTC
drug ads
Pfizer
AMA calls for DTC advertising ban
Medical Marketing and Media
Tue, 11/17/15 - 05:55 pm
AMA
DTC
drug ads
Novartis sees doc-education push, DTC as crucial to amping up Entresto launch
Fierce Pharma Marketing
Mon, 11/2/15 - 11:04 am
Novartis
Entresto
drug launches
physicians
DTC
Bristol-Myers Squibb turns to DTC to promote Opdivo
Medical Marketing and Media
Thu, 10/29/15 - 06:17 pm
Bristol-Myers Squibb
DTC
Opdivo
Sanofi and MannKind launch Afrezza DTC ad campaign in stealth mode
Fierce Pharma Marketing
Mon, 08/3/15 - 04:50 pm
Sanofi
MannKind
DTC
Afrezza
diabetes
inhaled insulin
insulin
Sanofi launches DTC campaign for Afrezza
Medical Marketing and Media
Thu, 07/30/15 - 05:22 pm
Sanofi
Afrezza
insulin
DTC
What To Expect When Afrezza Goes Direct To Consumer
Seeking Alpha
Mon, 06/1/15 - 12:19 pm
Afrezza
DTC
diabetes
inhaled insulin
MannKind
Sanofi
Valeant plots big DTC push for Xifaxan while rival Actavis drug waits on DEA
Fierce Pharma Marketing
Mon, 06/1/15 - 12:18 pm
Valeant Pharmaceuticals
DTC
Xifaxan
Actavis
IBS
Viberzi
Litany of side effects in DTC ads 'a waste of time' for patients, top FDA official says
Fierce Pharma Marketing
Wed, 05/20/15 - 10:30 am
DTC
patients
side effects
Next DTC push for Linzess: Spotlight patients, with big salesforce backup
Fierce Pharma Marketing
Thu, 04/9/15 - 10:02 am
Actavis
Ironwood
DTC
Linzess
IBS-C

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