How can pharma avoid HCP 'promo fatigue'? With synchronized campaigns and storytelling

Market research reports in the last few months have shined a light on “promo fatigue”—that feeling among doctors that pharma has been spamming them with digital marketing overkill during the pandemic.

A recent survey by Indegene found 62% of HCPs felt “overwhelmed” by product-related promotional content they receive from drugmakers. In a separate Accenture survey, 64% of HCPs said they’re getting too much digital content from pharma, and 65% said at least one pharma company had “spammed” them since the pandemic began.