drug reps

MSLs rejoice, overtaking sales reps as pharma’s prime information conveyors
MSLs rejoice, overtaking sales reps as pharma’s prime information conveyors
Medical Marketing and Media
MSLs
pharma reps
drug reps
pharma marketing
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The return of rep access: Report suggests bounce-back in rate of pharma-friendly docs
The return of rep access: Report suggests bounce-back in rate of pharma-friendly docs
Medical Marketing and Media
drug reps
physicians
physician access
Veeva
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Pharma Executives Are Awakening To A New Reality: Embrace The Future Of The Commercial Model Now Or Else
Pharma Executives Are Awakening To A New Reality: Embrace The Future Of The Commercial Model Now Or Else
Forbes
pharma marketing
pharma sales
drug reps
pandemic
physicians
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Pharma's new marketing mix brings closer collaboration with sales reps
Pharma's new marketing mix brings closer collaboration with sales reps
Fierce Pharma
drug reps
sales reps
physicians
physician engagement
digital pharma
digital marketing
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Ex-Novartis sales rep claims discrimination, retaliation led to her firing after she reported misconduct
Ex-Novartis sales rep claims discrimination, retaliation led to her firing after she reported misconduct
Fierce Pharma
Novartis
retaliation claims
discrimination
drug reps
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How can pharma avoid HCP 'promo fatigue'? With synchronized campaigns and storytelling
How can pharma avoid HCP 'promo fatigue'? With synchronized campaigns and storytelling
Fierce Pharma
pharma marketing
drug reps
physicians
healthcare providers
digital marketing
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Pharma reps need to bone up on scientific data and real-world evidence for oncology discussions: study
Pharma reps need to bone up on scientific data and real-world evidence for oncology discussions: study
Endpoints
oncologists
physicians
real world evidence
drug reps
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Biogen leaders warn sales teams: Only 2,000 patients might access Aduhelm over the next several years
Biogen leaders warn sales teams: Only 2,000 patients might access Aduhelm over the next several years
Endpoints
Biogen
Aduhelm
CMS
drug reps
Medicare
Alzheimer's disease
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Pfizer takes the ax to US sales reps amid virtual push
Pfizer takes the ax to US sales reps amid virtual push
Fierce Pharma
Pfizer
layoffs
drug reps
virtual sales calls
pandemic
COVID-19
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The drive to digital in pharma marketing is 'overwhelming' doctors. Solution? Train digitally savvy reps
The drive to digital in pharma marketing is 'overwhelming' doctors. Solution? Train digitally savvy reps
Fierce Pharma
pharma marketing
digital pharma
physicians
drug reps
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For pharmas dealing with HCPs, the future is in a hybrid two-phase model
For pharmas dealing with HCPs, the future is in a hybrid two-phase model
Fierce Pharma
pharma marketing
physicians
healthcare providers
digital marketing
drug reps
digital pharma
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AstraZeneca underpaid hundreds of female and Hispanic sales reps, feds say
AstraZeneca underpaid hundreds of female and Hispanic sales reps, feds say
Fierce Pharma
AstraZeneca
drug reps
gender discrimination
racial discrimination
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Do not enter: Biogen reps banned from D.C.-area neurology clinics over controversial Alzheimer's drug Aduhelm
Do not enter: Biogen reps banned from D.C.-area neurology clinics over controversial Alzheimer's drug Aduhelm
Fierce Pharma
Biogen
drug reps
Aduhelm
Alzheimer's disease
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Training break: Pharma companies get into gaming to boost retention, recall—and fun
Training break: Pharma companies get into gaming to boost retention, recall—and fun
Fierce Pharma
training
gamification
drug reps
sales reps
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Research predicts the post-COVID landscape for HCP engagement
Research predicts the post-COVID landscape for HCP engagement
Pharmaforum
IQVIA
healthcare providers
physicians
pharma sales
drug reps
physician engagement
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Novo Nordisk recalls sales rep samples sunk by Texas power outages
Novo Nordisk recalls sales rep samples sunk by Texas power outages
Fierce Pharma
Novo Nordisk
Texas
drug reps
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Did pharma overshoot digital sales rep calls? Study charts decline in effectiveness
Did pharma overshoot digital sales rep calls? Study charts decline in effectiveness
Fierce Pharma
drug reps
physicians
digital sales calls
pharma marketing
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5 AI lessons from pharma world learned during Covid-19
5 AI lessons from pharma world learned during Covid-19
MedCity News
artificial intelligence
physicians
drug reps
digital pharma
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How COVID-19 has changed the role of pharma sales reps
How COVID-19 has changed the role of pharma sales reps
Pharmaforum
drug reps
pandemic
COVID-19
artificial intelligence
physicians
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Amgen cuts 'several hundred' U.S. jobs, primarily sales reps, as COVID-19 speeds a shift to digital
Amgen cuts 'several hundred' U.S. jobs, primarily sales reps, as COVID-19 speeds a shift to digital
Fierce Pharma
Amgen
drug reps
layoffs
pandemic
COVID-19
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