Pharma ad spending up just 1% this year as the slow move away from TV into digital continues

The pharma industry spent just 1% more on all product ads for the first half of this year compared to the same period in 2021, while prescription drug ad spending actually fell.

That’s according to new figures out by the Standard Media Index, which found that for the first six months of 2022, the pharma industry spent $5.5 billion on all ads for its products, most of which was on its drug products.