pharma marketing

M&A rumor mill is buzzing as Publicis pulls ahead of agency pack
Medical Marketing and Media
Tue, 04/30/24 - 06:28 pm
pharma marketing
M&A
Publicis
Oncologists' meetings with drug reps don't help cancer patients live longer
NPR
Tue, 04/23/24 - 10:49 am
oncologists
patients
cancer
drug reps
pharma marketing
Reports: Applying gen AI to marketing can help life-sci firms unlock billions
Medical Marketing and Media
Thu, 04/11/24 - 10:46 am
pharma marketing
artificial intelligence
generative AI
Behavioral science in biopharma: Convincing backers and physicians to support new drugs requires more than education
Pharmaphorum
Wed, 04/3/24 - 10:59 am
behavioral science
pharma marketing
doctors
Pfizer moves creative from IPG to Publicis after just 10 months
Medical Marketing and Media
Thu, 03/28/24 - 11:09 am
Pfizer
Publicis
IPG
pharma marketing
Haleon calls for nationwide paid sick leave in Theraflu campaign
Medical Marketing and Media
Mon, 02/12/24 - 11:14 pm
Haleon
Theraflu
pharma marketing
Pfizer funnels $15M into 3-year ACS initiative designed to tackle cancer care disparities
Fierce Biotech
Mon, 02/5/24 - 10:23 am
Pfizer
American Cancer Society
clinical trials
pharma marketing
breast cancer
prostate cancer
Bausch + Lomb’s Faces of Glaucoma brings clarity to silent thief of sight
Medical Marketing and Media
Mon, 01/22/24 - 10:08 pm
Bausch + Lomb
glaucoma
pharma marketing
More 2024 predictions from leaders of medical marketing agencies
Medical Marketing and Media
Sun, 12/31/23 - 11:51 am
Amazon
innovation
artificial intelligence
M&A
pharma marketing
Inflation Reduction Act
Pharma’s engagement with healthcare providers has slipped in recent years
Clinical Trials Arena
Thu, 11/30/23 - 11:24 pm
physicians
healthcare providers
Veeva
pharma marketing
MSLs rejoice, overtaking sales reps as pharma’s prime information conveyors
Medical Marketing and Media
Sun, 11/19/23 - 09:38 pm
MSLs
pharma reps
drug reps
pharma marketing
Pharma asks 'what’s up, doc?' as industry seeks to get inside the heads of HCPs in 2024
Fierce Pharma
Tue, 11/14/23 - 11:22 am
physicians
healthcare providers
pharma marketing
digital pharma
FDA rules Otsuka marketing claim overstates Rexulti efficacy, threatening cornerstone of huge TV push
Fierce Pharma
Tue, 11/14/23 - 11:19 am
Otsuka
FDA
Rexulti
pharma marketing
clinical depression
J&J shines light on key role in multiple myeloma care team, vowing to raise awareness and offer support
Fierce Pharma
Tue, 09/26/23 - 10:10 am
JNJ
Multiple Myeloma
pharma marketing
Novartis hit with another serious drug marketing breach, this time for multiple sclerosis therapy Mayzent
Fierce Pharma
Thu, 09/21/23 - 10:36 am
Novartis
UK
PMCPA
pharma marketing
Mayzent
The 5 biggest health marketing ‘disruptors’ to expect in 2024
Me
Thu, 09/14/23 - 11:04 pm
Healthcare
healthcare marketing
pharma marketing
social media
data
GSK spends big on new RSV vax commercials, but it's an AbbVie clean sweep as August's top pharma drug ad spender
Fierce Pharma
Sun, 09/10/23 - 07:58 pm
AbbVie
GSK
DTC advertising
pharma marketing
Moderna reups as U.S. Open sponsor, debuts Arthur Ashe ‘changemakers’ ad
Medical Marketing and Media
Mon, 08/28/23 - 11:56 am
Moderna Therapeutics
vaccines
pharma marketing
New Warning Letter Reflects Recent Shifts in FDA Enforcement of Drug Promotion
Sidley Austin LLP
Tue, 08/22/23 - 09:53 am
FDA
drug marketing
pharma marketing
OPDP
warning letters
Evoke launches line of ‘hyper-specific’ pharma intel
Medical Marketing and Media
Tue, 08/15/23 - 10:06 am
Evoke Group
audience intelligence
pharma marketing
data

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