pharma marketing

Half of companies don’t optimize omnichannel physician engagement, study finds
Medical Marketing and Media
Thu, 12/8/22 - 10:08 am
pharma marketing
omnichannel
physicians
Two Owners of New Jersey Pharmaceutical Marketing Company Admit Role in $38 Million Compounding Fraud Scheme
DOJ
Thu, 12/1/22 - 10:51 am
pharma marketing
fraud
GSK survey finds COVID, lack of early HCP conversations hitting lupus patients' care
Fierce Pharma
Tue, 11/29/22 - 08:29 pm
GSK
lupus
Benlysta
patients
COVID-19
pharma marketing
Pharma’s digital marketing in crosshairs, as FTC’s plan to curb ‘commercial surveillance’ gains steam
Medical Marketing and Media
Mon, 11/28/22 - 07:49 pm
FTC
pharma marketing
digital marketing
surveillance marketing
Pfizer CEO Bourla stung by UK's pharma marketing regulator over kids' COVID vax claims: report
Fierce Pharma
Mon, 11/28/22 - 10:14 am
Pfizer
COVID-19
vaccines
UK
Albert Bourla
Pharma CEOs
pharma marketing
regulatory
PMCPA
Paper reopens debate over drug sampling
Medical Marketing and Media
Mon, 11/14/22 - 07:16 pm
pharma sales
drug samples
physicians
pharma marketing
Pharma marketers: Keep oncology HCP messaging short with a compelling brand story, says report
Fierce Pharma
Wed, 11/9/22 - 01:56 pm
oncology
pharma marketing
ZoomRx
Elon Musk wants to make Twitter the ‘most respected advertising platform.’ Here’s what pharma marketers think.
Medical Marketing and Media
Sun, 10/30/22 - 04:18 pm
twitter
social media
pharma advertising
Elon Musk
pharma marketing
Pharma Executives Are Awakening To A New Reality: Embrace The Future Of The Commercial Model Now Or Else
Forbes
Wed, 10/26/22 - 06:46 pm
pharma marketing
pharma sales
drug reps
pandemic
physicians
Physicians are overwhelmed with information. Here’s how pharma marketers can cut through the noise
Medical Marketing and Media
Tue, 10/25/22 - 10:44 am
physicians
clinical trials
pharma marketing
‘Telehealth super-utilizers’ and other myths of the post-pandemic era
Medical Marketing and Media
Mon, 10/24/22 - 10:53 am
pandemic
COVID-19
telehealth
patients
pharma marketing
Sanofi, Regeneron team with Broadway actor for digital severe asthma program
Medical Marketing and Media
Wed, 10/19/22 - 10:54 pm
asthma
severe asthma
Sanofi
Regeneron
pharma marketing
How do pharma marketers reach ‘no-see docs’?
Medical Marketing and Media
Wed, 10/19/22 - 11:00 am
pharma marketing
digital health
digital marketing
physicians
no-see physicians
Moderna plans to swarm IDWeek with branded fleet of Ubers
Medical Marketing and Media
Mon, 10/17/22 - 10:22 am
Moderna Therapeutics
IDWeek
pharma marketing
Allogene Therapeutics debuts CAR T Together to expand treatment access
Medical Marketing and Media
Wed, 10/12/22 - 10:57 am
Allogene Therapeutics
pharma marketing
cancer
CAR-T
Teva abused patent system and spread misinformation about a Copaxone rival, European officials say
Fierce Pharma
Mon, 10/10/22 - 06:51 pm
Teva Pharmaceutical
Europe
Copaxone
legal
pharma marketing
AstraZeneca debuts annoying purple ‘Phil’ creatures, personified asthma eosinophils ‘behaving badly’
Endpoints
Wed, 10/5/22 - 10:35 am
pharma marketing
DTC advertising
AstraZeneca
eosinophilic asthma
asthma
Fasenra
How AI can transform pharmaceutical marketing
Medical Marketing and Media
Mon, 10/3/22 - 11:35 pm
pharma marketing
artificial intelligence
machine learnings
Pfizer and BioNTech go to Hollywood with splashy Oscars sponsorship
Fierce Pharma
Mon, 03/28/22 - 07:51 pm
pharma marketing
television ads
BioNTech
Pfizer
Pharma colors and marketing: Typically ‘awash in blue,’ newer brand updates adopt bold hues
Endpoints
Tue, 03/8/22 - 11:00 pm
pharma marketing
logos

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