pharma marketing

Roche's virtual gala raises multiple sclerosis awareness with celebrities—and personal connections
Fierce Pharma
Sun, 04/25/21 - 01:46 pm
Roche
Genentech
pharma marketing
multiple sclerosis
GlaxoSmithKline's Excedrin teams with video game influencers to target screen-time headaches
Fierce Pharma
Thu, 04/22/21 - 11:01 am
GSK
consumer health
Excederin
pharma marketing
Speak up, docs: Bayer's 'AMI' voice assistant talks prescription drug info for physicians
Fierce Pharma
Sun, 04/18/21 - 11:40 pm
Bayer
physicians
pharma marketing
artificial intelligence
Did pharma overshoot digital sales rep calls? Study charts decline in effectiveness
Fierce Pharma
Thu, 04/8/21 - 07:54 pm
drug reps
physicians
digital sales calls
pharma marketing
GSK's ViiV Healthcare continues cabaret campaign to engage and inspire HIV community
Fierce Pharma
Thu, 04/8/21 - 07:35 pm
pharma marketing
GSK
ViiV Healthcare
HIV
HRA Pharma debuts one-stop hub for rare disease Cushing’s syndrome aimed at physicians
Fierce Pharma
Fri, 03/19/21 - 10:52 am
HRA Pharma
Cushing's syndrome
physicians
pharma marketing
Otsuka 'Big Kidney' campaign targets HCPs in bid to shift diagnostic standards
Fierce Pharma
Mon, 03/1/21 - 11:06 am
kidney disease
Otsuka
physicians
autosomal dominant polycystic kidney disease
pharma marketing
Lilly amps Type 1 diabetes partnerships to reach more young people
Fierce Pharma
Thu, 01/28/21 - 10:40 am
Eli Lilly
pharma marketing
type 1 diabetes
Swipe up for pharma? Consumers see more Facebook and Instagram ads, but search still rules
Fierce Pharma
Mon, 01/4/21 - 11:00 pm
pharma marketing
DTC advertising
social media
Facebook
Instagram
Fierce Pharma's top 2020 marketing stories pack pandemic punch to digital, reputation and drug launches
Fierce Pharma
Wed, 12/23/20 - 10:51 am
pharma marketing
drug pricing
COVID-19
pandemic
remdesivir
Gilead Sciences
HIV
PrEP
Pfizer
Fierce Pharma Marketing tees up trends for 2021—and big news, they're not all COVID-19-related
Fierce Pharma
Mon, 12/21/20 - 11:14 am
pharma marketing
pandemic
COVID-19
social media
digital marketing
Why don't patients love pharma apps? Because most are just mediocre, advocacy network says
Fierce Pharma
Mon, 12/7/20 - 10:40 am
mobile apps
WeGo
patients
pharma marketing
Bayer, ViiV and RB challenge limits of pharma marketing creativity with innovative thinking, executions and media
Fierce Pharma
Tue, 11/3/20 - 09:41 pm
Bayer
ViiV
Reckitt Benckiser
pharma marketing
GSK
digital marketing
DTC advertising
The doctor will Zoom you now: Pharma execs talk ins and outs of telehealth
Fierce Pharma
Fri, 10/30/20 - 10:45 am
telehealth
telemedicine
Ironwood Pharmaceuticals
Evofem Biosciences
Linzess
Phexxi
pharma marketing
Heart to heart: Novo Nordisk teams with ACC to open diabetes discussion
Fierce Pharma
Mon, 09/28/20 - 10:39 am
Novo Nordisk
pharma marketing
American College of Cardiology
patients
cardiovascular disease
Zoom face woes? As aesthetics procedures skyrocket post-lockdown, pharma rolls out campaigns
Fierce Pharma
Fri, 09/25/20 - 10:43 am
pandemic
aesthetics
DTC advertising
pharma marketing
Sharp knives and hemophilia? No problem in Roche's new work-life miniseries
Fierce Pharma
Fri, 09/11/20 - 10:51 am
hemophilia
Roche
pharma marketing
Pharma's May TV ad spend dips as marketers find new normal
Fierce Pharma
Wed, 06/10/20 - 11:52 pm
DTC ads
television ads
pharma marketing
Covid-19 has exposed the limits of the pharmaceutical market model
Stat
Wed, 05/20/20 - 11:26 pm
pharma marketing
Gilead Sciences
remdesivir
COVID-19
drug development
pandemics
Sidelined by COVID-19 pandemic, Team Novo Nordisk cyclists crank and jam on social media instead
Fierce Pharma
Wed, 05/6/20 - 12:12 pm
Novo Nordisk
pharma marketing
social media

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