pharma marketing

What do patients really think about their meds? A new AI bot can tell you
Fierce Pharma
Thu, 02/24/22 - 09:19 am
patients
artificial intelligence
Talking Medicines
pharma marketing
social media
How can pharma avoid HCP 'promo fatigue'? With synchronized campaigns and storytelling
Fierce Pharma
Wed, 02/16/22 - 10:59 am
pharma marketing
drug reps
physicians
healthcare providers
digital marketing
With FDA nods and third-shot OKs, Moderna and Pfizer boost vaccine ads – and booster messages
Endpoints
Tue, 02/15/22 - 11:24 pm
Moderna Therapeutics
Pfizer
BioNTech
COVID-19
vaccines
pharma marketing
DTC advertising
J&J's Blue Jacket Fashion Show returns live to boost prostate cancer awareness
Fierce Pharma
Tue, 02/15/22 - 10:29 am
pharma marketing
JNJ
Janssen
oncology
prostate cancer
AbbVie runs first Qulipta TV ad spots as it focuses on what you ‘can control inside’
Fierce Pharma
Fri, 02/11/22 - 11:46 am
AbbVie
pharma marketing
migraines
Qulipta
television ads
DTC ads
American Lung Association campaign, backed by pharma, tackles lack of diversity in lung cancer trials
Fierce Pharma
Fri, 02/11/22 - 10:31 am
pharma marketing
lung cancer
American Lung Association
Takeda taps a doctor turned patient—and spread-the-word artist—for rare disease awareness campaign
Fierce Pharma
Sat, 02/5/22 - 12:02 pm
Takeda
pharma marketing
patients
Rare Diseases
Pfizer goes subtle on vaccine but big on human spirit in latest ad spot
Fierce Pharma
Wed, 01/26/22 - 10:43 am
Pfizer
pharma marketing
vaccines
COVID-19
pandemic
Ogilvy Health's new creative chief Hessel reflects on pharma's pandemic opportunities
Fierce Pharma
Fri, 01/21/22 - 11:04 am
pharma marketing
Ogilivy Health
COVID-19
pandemic
Twitter aims to bring medical conferences — and ad sponsors — from ‘inside 4 walls and 3 days’ to digital future
Endpoints
Thu, 01/13/22 - 10:23 pm
twitter
social media
physicians
conferences
pharma marketing
The drive to digital in pharma marketing is 'overwhelming' doctors. Solution? Train digitally savvy reps
Fierce Pharma
Mon, 01/10/22 - 12:53 pm
pharma marketing
digital pharma
physicians
drug reps
Medical education through Twitter? Pharma’s digital strategy for healthcare providers
MedCity News
Tue, 01/4/22 - 10:20 am
digital pharma
healthcare providers
pharma marketing
physicians
social media
twitter
social listening
A Drug Marketing Company Just Sold for $1.1 Billion At Auction
Motley Fool
Mon, 01/3/22 - 10:47 pm
pharma marketing
M&A
Medical Knowledge Group
Nova
2022 forecast: How marketers must learn from Biogen's marketing struggles with Aduhelm
Fierce Pharma
Mon, 12/27/21 - 11:10 am
Biogen
Aduhelm
pharma marketing
Alzheimer's disease
Roche
Eli Lilly
Idorsia hoping to make its dreams come true with a new insomnia alliance
Fierce Pharma
Tue, 12/14/21 - 11:06 am
Idorsia
insomnia
pharma marketing
daridorexant
For pharmas dealing with HCPs, the future is in a hybrid two-phase model
Fierce Pharma
Wed, 12/8/21 - 10:55 am
pharma marketing
physicians
healthcare providers
digital marketing
drug reps
digital pharma
Dendreon ups its Provenge marketing game with help from NBA all-star Grant Hill
Fierce Pharma
Tue, 12/7/21 - 11:41 pm
Dendreon
Provenge
pharma marketing
prostate cancer
celebrity endorsements
Sanofi's Icy Hot teams up with Shaquille O'Neal Foundation to help people rise up from pain—this time, mental pain
Fierce Pharma
Mon, 11/29/21 - 10:55 am
Sanofi
pharma marketing
celebrity endorsements
Novartis plans unconventional sales strategy for new heart drug
Beckers Hospital Review
Mon, 11/22/21 - 10:29 pm
Novartis
pharma marketing
EHRs
Leqvio
Amgen, Biohaven, Lilly and Teva plowed plenty into marketing migraine meds. Is it working?
Fierce Pharma
Mon, 11/22/21 - 10:21 am
migraines
pharma marketing
JNJ
Topamax
Amgen
Biohaven
Eli Lilly
Teva Pharmaceutical

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